vuitton used to be an apprentice who had superb
brand heritage Louis Vuitton, as one of the world's leading luxury brands, is also the largest brand in Mot Hennessy Louis Vuitton (LVMH). Louis Vuitton started as a trunk maker in France over 150 years ago, and had expanded into one of the most profitable brands offering wide range of products in the replica louis vuitton world. Louis Vuitton enjoys tremendous success along with its development. It has maintained its heritage and has generated high customer loyalty. The ambitious global expansion of the brand has created a huge presence in the world. The collaboration between classic and modern elements have renovated the brand. On the other hand, Louis Vuitton also faces some challenges. It has always been working on how to fight counterfeit products without diluting the brand, and how to sustain its profits while competition in luxury industry is becoming more intense (Bloomberg, 2013). This paper explores Louis Vuitton's brand history in three perspectives: how Louis Vuit